Closing in on western history of cosmetics- more specifically, American history of cosmetics- I was guided to the Flapper image of the 1920s. However, I cannot piece together exactly how this change came about. Sure, I read about the Gibson Girl and the new ideal of feminine beauty, but it doesn't quite explain how that fad became so immensely popular and widely adopted. Why was the mindset of the Flapper is so jarringly different from the women before that generation?
Perhaps I haven't gone back far enough in time and the roots lie somewhere else. I would be most grateful if someone could divulge a little more history, or sources to the history, of Flappers and this new image of femininity.