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When recently visiting Computer History Museum in Mountain View, CA I came across an exhibit called "Songs of the IBM". It's from 1930s and has a song called "Ever onward" which extols then IBM President T.J Watson. It was regularly sung by IBMers.

This seemed very strange to me because the only current leader I can think of having songs extolling his virtues would be "Dear Leader" from North Korea.

So my questions are:

  1. Was it common in the beginning of 20th century for companies/organizations to have songs extolling their leaders?
  2. If yes, when did this go out of fashion and why?
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Fun question :) While I don't know if they extol their leaders, a number of Japanese and Korean companies still have "company songs". – coleopterist Dec 18 '12 at 5:10
Here you find more information (including lyrics :) of IBM songs and their history, plus a reference to a relatively recent performance back in 2003. I've also known people at IBM (still active) who remembered some of these songs verbatim (perhaps from fun performances). – Drux Dec 18 '12 at 9:37
When coleopterist mentioned company songs, it just brought back the memory of a company called Aflack or something like that. Anyway, they were giving away toys that sang their song. Unfortunately, the sound quality wasn't very good and Aflack turned into Af***. :) – Russell Jan 4 '13 at 16:53
It went out of fashion right after "Dear Leader" was released. – Tyler Durden May 14 '14 at 11:23
Internal marketing in US business culture still exists, businessinsider.com.au/… , but I'm not sure that lionising CEOs through song has been all that popular. – Samuel Russell May 12 '15 at 1:40

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