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I wonder when colourful advertisements became commonplace in print (such as magazines or occasionally newspapers). I can imagine that colourful printing was far more expensive - so at what point did it became more affordable? What technology, if any, was responsible for this?

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I'm not really sure which tags to choose for this question. –  Stockfisch May 9 '13 at 14:07
I reformulated the question. Please give me feedback on downvotes. –  Stockfisch May 9 '13 at 14:29
I like this question. No idea why people downvoted it. –  Felix Goldberg May 9 '13 at 15:30
Are you really sure that Marketing is technologically determined? (Benjamin, Arcades; Zola, Ladies Paradise) –  Samuel Russell May 9 '13 at 21:01

2 Answers 2

Wikipedia claims that, while color printing was known even in the earliest printed works, it was various Chromoxylography processes developed in the 1800's that first made color printing practical enough to be commonplace.

In the 19th century a number of different methods of color printing, using woodcut (technically Chromoxylography) and other methods, were developed in Europe, which for the first time achieved widespread commercial success, so that by the later decades the average home might contain many examples, both hanging as prints and as book illustrations

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People used paints from the very ancient time. When first books appeared, people quickly accustomed to paint the pages and make colorful images. In the Middle Ages the majority of books published had colorful images in them.

The state symbols, coats of arms, military banners and religious icons were also colorful.

With the invention of printing press the number of colorful images in the books reduced because this technology initially did not allow to make colored images and painting them by hand would increase the cost. As time went on and technology progressed the images gradually returned to published books.

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