Why did Saladin, when Richard the Lionhearted was sick with a fever, send him a gift of fruit? Or when Richard's horse was killed in battle, he sent a steed to be led to his camp?
Saladin was an unusual man who tried to win the "hearts and minds" of people he conquered.
When he occupied Jerusalem, he ordered his men NOT to kill and plunder (in contrast even to the crusaders).
When he occupied Cairo, Egypt, he built hospitals and universities for the city, even though he had to take harsh measures against the leaders of his former enemies.
In his dealings with the Crusaders, he allowed them to "save face" by permitting Christian pilgrimages to Jerusalem, even though he controlled the city. In an era when chivalry was just developing in Europe, Saladin won the reputation of being exceptionally "chivalrous." He and Richard I each became the other's "favorite" opponent.
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Assuming this truly did happen, there are a couple of reasons that might explain why. First of all, Saladin was Muslim, and one of the of the main principles of Islam is that Muslims should help those in need. Secondly, Saladin could use this as an opportunity to send men into Richard's camp and report back on the condition and size of Richard's army, thereby giving Saladin a strategic advantage.
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Assuming it's true, and not just something invented by Victorian novelists, it's for the consumption of his generals / supporters / allies and general hangers-on
By showing your confidence, majesty and general cool-dude-ness you suggest to all your allies, and possible competitors, that you are so supremely confident of your ability and power that it would be a good idea to ensure they stay on the right side o you.