I heard a news story about an English company that had been successful since about 1200 and filed for bankruptcy in the last ten years. I heard it reported on NPR's Morning Edition, in early spring of 2004 I believe. I'm quite good at using Google, but have been completely unable to find a reference to it. I found the story interesting since it is very unusual for such a successful enterprise to fail after 800 years. Any hints on how to find the company name would be appreciated (I'll accept a sufficient hint as an answer).
BTW, I was listening to Ithaca, NY radio station WSKG.