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When did songs extolling leaders of companies go out of fashion?

When recently visiting Computer History Museum in Mountain View, CA I came across an exhibit called "Songs of the IBM". It's from 1930s and has a song called "Ever onward" which extols then IBM ...
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How do historians treat gossip?

How do historians deal with information that has no other sources than gossip? I mean facts (or "facts") that are not covered by primary sources, but are widely known from gossip. Usually this ...