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Must be much more recent than their posts suggest: whisky was always the only drink for new year in UK until 1980s I suspect


We drink champagne on New Year's in large part due to savvy marketing in the late 19th century. At first, royal favor made champagne an easy sell to the nobility. But with the rise of industrialization in the 19th century, the nobles were no longer guaranteed to be the wealthiest consumers. Champagne producers dangled their products in front of the ...

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