I found a stuffed animal in my attic of a masked mouse with a label having "Schwartz Toy Mfg. Corp." on it. The spelling differs from FAO Schwarz, and I can't find much on Google except a few sites selling vintage toys. Is "Schwartz Toy Mfg. Corp." the same company as FAO Schwarz, or perhaps a knock-off? The item looks pretty old and feels like it's stuffed with a harder material than today's plush stuffing. I'd like to find out more about it, but definitely interested in the company if it's not FAO Schwarz. See images below.

Tag Front Tag Rear Stuffed Animal Front Stuffed Animal Rear Stuffed Animal Side (click to enlarge)


I contacted the Astoria Historical Society, as suggested, and here is their response. The search continues!

First thing is that it has a zip code so the toy was made after 1963. today would be zip code 11106 which would be the area called Ravenswood.

I quick look up shows that the company was made in Brooklyn 32, which today is 11232 - the Bush Terminal area.

I have no further information - there are old phone books in libraries that could help you find an address, but I would suggest discussing on on one of those forums that have sprung up on the internet which discusses just about anything. There must be a 100 discussion groups on toys, and they generally welcome inquiries and help searches.

Good luck! You find anything do share it with us.

Bob S. Astoria Historical Society

Here is a map of that area: enter image description here

  • Is there a companies register or similar? Try there – Solar Mike Feb 1 at 5:10
  • I couldn't find anything. – John Manko Feb 1 at 14:31
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    Here's a breadcrumb: "L.I.C. 11106" is Long Island City, zip code 11106. I can't find anything surviving with that Company's name online, but there is a Greater Astoria Historical Society dedicated to the history of that area. I'd highly suggest contacting them. – T.E.D. Feb 1 at 16:31
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    @JohnManko - That was my knee-jerk as well, but the second thought was "Wait a minute... that would be Lic. Search engine...WTH does L.I.C. stand for?" – T.E.D. Feb 2 at 0:00
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    It might be a complete coincidence but there was a Schwartz Chemical Company based in 50-01 Second Street, Long Island City, NY, 11101-5703. Their products included "Stitch bonding machines, Knitting machines, Weaving machines, Finishing machines, Spinning machines" which sound useful if you're making stuffed toys. So the toy company could be a subsidiary, perhaps? – Steve Bird Feb 2 at 20:18

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