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The first time I saw it, I thought it was odd, but then, 18th century artists love putting strange details in things, so I went on my merry way. But I've seen it a few times since, and now I've got to know:

What's with the wreaths hung on the ridge poles?

I've seen it multiple times in period artwork depicting french military encampments of the ancien regime (i.e. pre Revolution). Always an "A" frame style tent, where a canvas is draped over a horizontal pole and the ends pulled outwards and held tight, by staking or tying, to make a triangular sheltered area beneath, always with the horizontal beam extending beyond the canvas at the more accessible end of the tent, and a circle of some sort of what appears to be greenery hooked on the protruding part, like one would put a key ring on a hook.

It's popped up in paintings, engravings, often as a background small detail, and occasionally as a very prominent one, such as in this piece that went up for sale at Sotheby's depicting a mid-18th century French military camp:

A painting of an 18th century military camp.  Men on horses are in front of a tent constructed of canvas draped over a horizontal pole; on the pole there is a wooden sign and a wreath of greenery.

I've seen just the wooden signs, by themselves, like this one from a collection of 17th century French military images held at the BNF: A black and white line drawing of a military camp scene.  Supplies are being unloaded from an open top wagon to a tent made of a canvas draped over a frame of sticks.  Hung from the top pole of the tent is a small sign.

But I've also seen the wreath by itself, on a tent that didn't appear to be special in any manner, like this engraving of 1756 infanteries by Louis David from Tome 6 of the BNF collection: An 18th century French soldier stands facing the viewer, attaching a bayonet to his musket.
In the background a tent is seen in profile.

A wreath accompanied by a flag or sign, from Troupes du Roi 1757 held at Musée de l'Armée:

A scene of an 18th century french military camp depicting soldiers socializing

Wreath, soldiers playing card games, from a series by Nicolaus Hauffmann of french troops that took park in the AWI: Three soldiers dressed in white uniforms play cards at a table in front of a white tent

From the same series by Hoffman, soldiers eating outside a tent with a flag (but no wreath) hung from the ridge pole: three 18th century soldiers in white uniforms with blue trim use a barrel for a table for their meal and drink

Same series, same artist, flag with illegible writing and a small sprig of greenery, one soldier pouring a drink for another. an 18th century french soldier in a white uniform pours a drink for another under a tent which is marked with a blue flag

Does this have any significance? Is it some sort of social/cultural custom, or is it perhaps an identifier to signal what the purpose of that specific tent?

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    images with only a wreath here and here. Both said to depict sutlers
    – Jan
    Commented Apr 26, 2023 at 0:23
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    "Sutler" seems to be akin to what is known as a "vivandière" in the french army of the ancien régime, and would be a reasonable label for the depictions in the photos in the question. The images @Jan linked depict Dutch and Polish troops, meaning this might be a continental European practice.
    – l'Abeille
    Commented Apr 29, 2023 at 3:25
  • I know that "in the past", a wreath on a building would indicate a tavern/inn. Maybe those tents had the same purpose? That would fit with your illustrations of soldiers drinking and playing cards.
    – breversa
    Commented May 12, 2023 at 14:58

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