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7

Simply by using (or abusing) it. An heraldic eagle (or any other heraldic symbol) on its own is neutral. Remember the 3 powers of advertising: repeat, repeat and repeat. I live in Thailand were the swastika has a very different (and religious) meaning. I've seen a Buddhist temple with a fence decorated with swastika's. To me it's somewhat eerily funny, but ...


5

However, no apparent sign appeared to me to link this type of symbolism directly to nazism (especially since it wasn't known if the eagle was carrying any swastika). Well, the eagle as displayed the way the Nazis displayed it, together with the word "Fatherland" in some gothic font certainly makes it a symbol of the Third Reich. Either that, or the guy is a ...


3

Here is an interesting undergraduate thesis that compares the different ways the eagle was appropriated as a national symbol in US and German contexts. In both cases, the author traces this symbol to Roman times (the aquila). Regarding the specific way the Nazi Party (NSDAP) used the eagle (the Parteiadler): When the partially Germanic Holy Roman Empire ...


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