Originally, there was a lot of confusion about Antarctic nomenclature, with many different countries making different claims and names at different times. For example, this is one notice from 1912:
The plateau around the South Pole was named by Amundsen after King
Haakon VII. Sir Ernest Shackleton points out, very, very politely,
that Amundsen must have done this inadvertently. Sir Ernest says, in
commenting on the trip: “Here I would like to point out that Amundsen,
in taking possession and in planting the flag at the South Pole and
naming the plateau after King Haakon VII., must, I presume, be unaware
of the fact that we, on our expedition, named the same plateau after
King Edward VII., an error on his part in nomenclature which he will,
no doubt, remedy when he is aware of the facts.
Amundsen replies, also very politely, that Sir Ernest is mistaken in
supposing that his plateau is the one that holds the South Pole. The
Edward VII. plateau and the King Haakon VII. plateau are not one and
the same. The controversy may possibly develop into a bitter one, since
the boundaries of each plateau must necessarily be unknown at the
present time.
-- Current Literature, April, 1912
In 1928 Admiral Byrd started a series of explorations to remap the continent. He side-stepped the issue and simply labeled the area as the "Polar Plateau" on his maps. Later, by the time of the International Geophysical Year, it was realized that "Antarctic Plateau" was necessary because "Polar Plateau" is ambiguous (which pole?)