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so for the part about self-identifying as fascists, could be expanded upon. but the first part about how the nazis saw themselves does help to answer my question.
as DevSolar said. I neglected the history of the terminology. The words fascism and fuhrer have become "loaded" terms as he put it today because of what we know happened. Many are quick to relate fascism with the nazis so quickly nowadays. BUT, again according to the first answer, these terms held different meanings back then. Now it all makes sense to me why I couldn't fit the pieces of fascism and nazis together.